Tru by Hilton logo

Catch The Spirit

Welcome to Tru by Hilton, a place that embraces vibrant simplicity and is fun and engaging. We stand for the love of simplicity, we embrace the human spirit, and we champion the value-conscious traveler. This is a back-to-basics experience with soul.

About Tru by Hilton

A simplified, spirited brand grounded in value, offering a back-to-basics experience with soul, consistently delivered in a surprisingly affordable way.


Development Opportunities

A distinctly different design that brings the spirited personality of the brand outside.

A revolutionary new brand that is simplified, spirited and grounded in value for guests with a zest for life and a desire for human connection.

Learn more

Hilton Honors

Hilton Honors logo

The award-winning guest loyalty program that honors members with travel experiences worth sharing.

Learn more