Memorable experiences begin with a reservation.

Hilton Reservations & Customer Care (HRCC) handles reservations across the entire Hilton portfolio. HRCC covers every major continent and language throughout the world. Additionally, enhanced services and reporting capabilities are available through the ResMax cluster reservations program, which can make operations even more efficient and profitable for owners and operators who choose to participate.


A Global Network

Male and female executives shaking hands.

Over 3,000 highly skilled and experienced sales and customer service professionals come in contact with 34 million guests annually. With a constant focus on revenue optimization and customer service differentiation, HRCC is an ever more powerful and valuable service to our owners.

Superior Customer Service

Asian female phone operator offering superior customer service.

HRCC understands the needs of both owners and guests. With team members fluent in over 10 languages and specialized geographic 'virtual Hotel Desks,' HRCC is able to effortlessly assist guests for a stay at any one of our hotels. In addition, a dedicated Hilton Honors™ Desk is available to help support our most loyal guests.

Awards & Honors

Front desk agent assisting a male and female couple.

The HRCC team is consistently recognized as a top selling and customer service focused organization. HRCC was awarded the 2009 Stevie's Award for Best Customer Service Team and Best Customer Service Complaints Team. In 2010, they won the People's Choice Stevie's Award for Favorite Customer Service. The 2011 American Customer Satisfaction Index gave Hilton the highest average satisfaction score amongst hotel chains; the third-consecutive year we had the top score in the survey.

The ResMax™ Program

Female ringing the desk bell for service.

A premium reservations service that creates an unrivaled competitive advantage for owners and operators. By transferring a hotel's direct reservation calls to our exclusively trained ResMax team, owners are able to offer guests a heightened level of service while taking advantage of HRCC's proven track record and advanced reporting and metrics.

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